B2B Inbound Tour Operator & DMC · Since 2005

Your Reliable
Ground Partner in China

China ITO Travel provides ground handling, tailor-made programs and MICE support for travel agencies and tour operators worldwide — based in Guangdong, serving partners across the globe.

Request a Proposal Our Services
20+
Years in Business
10
Published Industry Studies
4A→5A
Guangdong Rated Agency
24h
Trade Enquiry Response
Why Partner With Us

A ground operator built for the travel trade

We work exclusively with travel agencies, tour operators and resellers — never in direct competition with our partners.

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Top-10 Quality Inbound Agency

Named among "China's Top 10 Quality Inbound Receiving Agencies" for four consecutive years (2023–2026), and "China Benchmark Enterprise for Inbound Tourism" in 2024.

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Research-Backed Standards

Our founder has published 10 academic studies on travel agency service quality and management. Our service standards are built on published methodology — not guesswork. Read the full PDFs ↓

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Group Visa Facilitation

Approved group tourist visa facilitation for foreign visitors to China by Guangdong exit-entry authorities (2025) — smoother entry for your groups.

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Deep Local Resources

Once delivering nearly one million visitors a year to Chimelong Group; general agent for Chimelong Ocean Kingdom, Sunac Land and major Guangdong attractions and hotels.

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Tourism+ Innovation

Pioneers of China's "Tourism+" model — wedding photography, medical & wellness, study tours and factory visits — themes your clients won't find elsewhere.

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B2B-First Culture

Founded on "long-term strategic cooperation with tourism peers" — signed framework agreements with major partners since 2010, a model of B2B cooperation in China's tourism industry.

What We Do

Ground services, end to end

Ground handling

Ground Handling

Licensed multilingual guides, fleet of vehicles, contracted hotels, tickets and permits — reliable execution across China, centred on Guangdong.

Tailor-made programs

Tailor-made Programs

Itinerary by itinerary, designed for your clients — classic routes, family trips, senior travel and niche themes, priced for resale.

MICE

MICE & Incentive Travel

Meetings, incentive trips, conferences and events — venue sourcing, logistics and on-site management through our MICE planning team.

Tourism+ themes

Special Themes · "Tourism+"

Medical & wellness, wedding photography, study tours, factory visits and student programs — signature products we pioneered in China.

Leadership

Standards backed by research

Liu Pingfei, Founder & Chairwoman

Liu Pingfei

Founder & Chairwoman

In the travel industry since 2002, Ms. Liu founded China ITO Travel in 2005 and grew it from a two-person office into one of Guangdong's leading inbound operators — rated a 5A Travel Agency in the national grading by 2026.

She is recognised as one of China's leading experts on the "Tourism+" model, has been named among the country's "Top 10 Innovative Figures in Tourism", serves as Vice President of the Shenzhen Culture & Tourism Promotion Association, and is frequently invited to judge service-quality competitions for major travel companies.

Selected Published Research (10 studies)
  • Research on the Travel Agency Service Quality System (2019)
  • Research on Travel Agency Management System (2019)
  • International Medical Tourism: Tourism+ Korean Medical Cosmetology (2018)
  • Innovative Travel Itineraries: Tourism+ Wedding Photography (2019)
  • The Future Market and Development of "Tourism+" (2018)

View & download all 10 studies ↓

Evidence & Credentials

The research library behind our standards

We publish what we practise. Below are the complete PDFs of ten industry studies authored by our founder, Ms. Liu Pingfei — plus her full professional profile. Read them before you commit: judge our methodology for yourself.

Founder Profile — Liu Pingfei

Full curriculum vitae: 20+ years in the travel trade, founder of a Guangdong 5A travel agency, Vice President of the Shenzhen Tourism Promotion Association, and China's recognised expert on the "Tourism+" model.

DOWNLOAD CV (PDF)
01
Research on the Scale and Practice of the "Tourism+" Concept
PDF ↓
02
A Comparison of the Advantages of the "Tourism+" Concept and Traditional Tourism
PDF ↓
03
Research on the Travel Agency Service Quality System
PDF ↓
04
Exploring the Improvement of Travel Agency Service Quality
PDF ↓
05
Research on Travel Agency Management System
PDF ↓
06
Research on Travel Agency Service Quality Review and Scale Development
PDF ↓
07
Research on Human Resource Management and Corporate Culture Construction of Travel Agencies
PDF ↓
08
Market Status and Development of "Tourism+"
PDF ↓
09
Research on Innovative Travel Itineraries: "Tourism+" Wedding Photography
PDF ↓
10
International Medical Tourism: A Study of "Tourism+" Korean Medical Cosmetology
PDF ↓
On the Ground

Real operations. Real guests. Real care.

Every photo below is from our own operations — airport welcomes, group dining, rail journeys and theme-park days for overseas groups.

Airport welcome
Airport arrival welcome for an overseas group
Group dining
Group dining arrangements
High-speed rail
High-speed rail journeys between cities
Group photo
Tailor-made group programs
Theme park
Chimelong & theme-park days
Scenic welcome
Heritage sites across Guangdong & beyond
With guests
Our guides, with your clients
Recognition

Awards & industry standing

Award wall
  • 2026 — Guangdong 5A Travel Agency · China Top 10 Quality Inbound Receiving Agencies · Most Satisfactory Travel Agency in Guangdong
  • 2025 — Guangdong 4A Travel Agency · China Top 10 Quality Inbound Receiving Agencies
  • 2024 — China Benchmark Enterprise for Inbound Tourism · China Top 10 Quality Inbound Receiving Agencies
  • 2023 — China's Best Tourism Supplier · China Top 10 Quality Inbound Receiving Agencies
  • 2019–2022 — Guangdong Top 10 Quality Receiving Agencies · Best Pearl River Delta Route Supplier
  • 2012 — National Trustworthy International Travel Agency
Get in Touch

Let's build programs your clients will remember

Tell us about your group — size, dates, interests and budget range. Our trade desk replies within 24 hours with a working proposal.

Email: dmc@chinaito.com
Tel / WhatsApp: 00852-68297403
Web: www.chinaito.com
Address: 601A Dongjia Building, Jiabin Road, Luohu District, Shenzhen, Guangdong, China
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